Any tips to get better CTR with Pharmacy Ads?

[smithenglish]

I’ve been running a few Pharmacy Ads recently and noticed that while impressions were okay, my click-through rate just wasn’t where I wanted it. I started thinking that maybe it wasn’t the audience or budget but the way the ads were presented. Has anyone else run into this?

At first, I just used standard banners and text ads that I thought would work. Sure, they got seen, but very few people actually clicked. It was a bit discouraging because I knew the products were relevant, yet engagement felt low. I began wondering if using more engaging ad formats could make a difference.

Challenges I Faced​

• Low CTR despite relevant audiences
• Hard to figure out what kind of ad grabs attention
• Wasting impressions on ads that don’t engage users
• Limited insight into which formats performed better

So I started experimenting with different formats like interactive banners, short videos, and carousel ads. I kept the messaging simple but tried to make the ads feel more dynamic. Interestingly, the ones that had interactive elements or slight movement performed noticeably better. People clicked more often, and I finally felt like the ads were actually being seen and not ignored.

Another thing I tried was small tweaks to the call-to-action placement and visuals. Sometimes just changing the color of a button or the image alignment gave a small CTR boost. It wasn’t a huge leap overnight, but consistent adjustments over time added up.

If you want a deeper dive into how I approached using high-engagement formats for Pharmacy Ads, this guide really helped me understand what works and why: Boost CTR Using Pharmacy Ad High-Engagement Formats. It gave me practical ideas I could actually try without overcomplicating things.

Key Takeaways​

• High-engagement formats get more clicks than standard ads
• Interactive elements or slight animation can improve CTR
• Small creative adjustments make a noticeable difference
• Testing formats over time is more effective than one big change
• Tracking engagement by format helps spot what works best

Honestly, using more engaging ad formats made me realize that CTR is often more about how the ad feels to the user than just targeting or budget. Once I focused on formats that grabbed attention naturally, the numbers started to improve without needing to overhaul the entire campaign.

Has anyone else tried switching formats for Pharmacy Ads? What small changes actually helped your CTR? Sharing experiences here is useful because sometimes little adjustments make the biggest difference.