zurirayden
Member
Hey folks,
I’ve been dabbling in Blockchain Advertising for a while now, but I still can’t shake the feeling that I’m missing something when it comes to getting solid conversions. I thought running ads in the crypto or blockchain niche would be straightforward — you target the right audience, throw in some creative visuals, and boom, conversions roll in. But reality? Way more complex than I expected.
So, my early ads either got ignored or had sky-high CPCs with zero conversions. I kept asking myself — is Blockchain Advertising even worth the effort? Or am I just not doing it right?
For instance, instead of saying something like “Get the best crypto tools now,” I shifted to lines like “Curious how decentralized platforms improve security?” — basically, I framed the ad as a conversation starter rather than a sales pitch.
That one small shift boosted engagement by quite a bit. Not massive conversions yet, but enough to tell me I was on a better track.
So I tried simplifying my landing pages:
Video ads also showed promise. I tried short explainer clips that focused on educating rather than promoting. Those had lower skip rates and better click-through performance. The trick was keeping them under 20 seconds and avoiding flashy intros.
Also, don’t ignore retargeting. People rarely convert on the first click, especially in blockchain niches where trust matters. Setting up retargeting for users who interacted with your site but didn’t convert helped bring some of them back — and that’s where the real conversions started happening.
Anyone else here playing around with blockchain ads? Curious if you’ve found certain networks or ad formats that perform better for you. I’m still learning, so any shared experience would be super helpful!
I’ve been dabbling in Blockchain Advertising for a while now, but I still can’t shake the feeling that I’m missing something when it comes to getting solid conversions. I thought running ads in the crypto or blockchain niche would be straightforward — you target the right audience, throw in some creative visuals, and boom, conversions roll in. But reality? Way more complex than I expected.
The Confusing Start
When I first started with blockchain ad campaigns, I assumed the usual digital marketing tactics would work. You know — catchy headlines, strong CTAs, and targeting crypto keywords. But I quickly realized that people engaging with blockchain-related content are not the typical ad clickers. They’re usually tech-savvy, privacy-conscious, and skeptical of anything that looks remotely “salesy.”So, my early ads either got ignored or had sky-high CPCs with zero conversions. I kept asking myself — is Blockchain Advertising even worth the effort? Or am I just not doing it right?
What I Noticed After a Few Tests
After wasting some budget and patience, I started to pay closer attention to who was actually seeing my ads. Turns out, blockchain audiences respond better when the message feels informative rather than promotional.For instance, instead of saying something like “Get the best crypto tools now,” I shifted to lines like “Curious how decentralized platforms improve security?” — basically, I framed the ad as a conversation starter rather than a sales pitch.
That one small shift boosted engagement by quite a bit. Not massive conversions yet, but enough to tell me I was on a better track.
Landing Pages Are a Bigger Deal Than I Thought
One thing I overlooked initially was the landing page experience. A lot of blockchain advertisers (me included) make the mistake of sending users to a generic page with way too much technical jargon. People don’t want to read a whitepaper right after clicking an ad — they want a clear reason to stay.So I tried simplifying my landing pages:
- Cut down the crypto buzzwords.
- Added short bullet points explaining the main benefit.
- Made sure the design looked trustworthy — no pop-ups, no clutter.
Ad Formats That Worked (and Didn’t)
Banner ads? Not great for conversions in this space. I think people are so used to ignoring them that they barely notice. Native ads and content-style placements worked much better. They blend in more naturally, and when the message aligns with what the reader already cares about (like blockchain use cases or crypto investments), the conversion chances go up.Video ads also showed promise. I tried short explainer clips that focused on educating rather than promoting. Those had lower skip rates and better click-through performance. The trick was keeping them under 20 seconds and avoiding flashy intros.
Targeting Tips I Wish I Knew Earlier
One big mistake I made was going too broad with my targeting. I used to think that anyone interested in “crypto” was fair game. Nope. The blockchain audience is made up of very different sub-groups — traders, developers, investors, NFT fans, etc. Once I started narrowing my targeting to specific segments, I saw way more relevant engagement.Also, don’t ignore retargeting. People rarely convert on the first click, especially in blockchain niches where trust matters. Setting up retargeting for users who interacted with your site but didn’t convert helped bring some of them back — and that’s where the real conversions started happening.
A Handy Read That Helped Me
While researching, I stumbled upon a really useful piece on Tips to Improve Blockchain Ad Performance that breaks down how to fine-tune ad creatives and landing pages for better conversion rates. It’s not too technical, just practical advice that actually makes sense. I borrowed a couple of ideas from there — like aligning ad visuals with blockchain themes (think digital security or decentralized connections) — and those changes surprisingly lifted my CTR.My Takeaway So Far
If you’re trying to figure out how to make Blockchain Advertising convert better, here’s my quick summary from personal experience:- Speak to the audience, not at them.
- Keep your ads educational rather than pushy.
- Focus on landing page clarity — fewer words, more meaning.
- Don’t waste time on flashy formats; native or video usually perform better.
- Narrow your targeting and always use retargeting.
Anyone else here playing around with blockchain ads? Curious if you’ve found certain networks or ad formats that perform better for you. I’m still learning, so any shared experience would be super helpful!