ankitdutta
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Off-page SEO refers to all the activities undertaken outside of your website to influence its rankings in search engine result pages (SERPs). Unlike on-page SEO, which focuses on optimizing content and technical elements within your site, off-page SEO aims to strengthen your site's authority, trustworthiness, and relevance across the web. The most notable off-page SEO practice is link building, which involves acquiring high-quality backlinks from reputable websites. These backlinks serve as signals to search engines that your content is valuable and authoritative. Off-page SEO matters because it helps search engines evaluate your site's credibility and popularity, which are critical factors in determining rankings. Beyond backlinks, other off-page strategies like social media marketing, influencer outreach, brand mentions, and online reviews also contribute to improving your site's visibility. A strong off-page SEO strategy complements on-page efforts, enabling your website to stand out in a competitive digital landscape and attract organic traffic efficiently.
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